Has Virgin Pulse’s Acquisition of Welltok Created a New Kind of Care Navigator? – The Health Care Blog

ByRachelle R. Sowell

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Overall health Tech

By JESS DaMASSA, WTF Health and fitness

Virgin Pulse has been a major name in office wellness for a lengthy time – performing with well being ideas and businesses (which includes 25% of the Fortune 500) to supply treatment navigation, well-currently being companies, wellness coaching and entry to digital health and fitness place remedies for yrs. Nevertheless, it raised some eyebrows at the conclusion of very last 12 months when it introduced its acquisition of facts-driven wellness enterprise, Welltok. So, what happens when one particular of the largest names in worker wellbeing all of a sudden has obtain to a dataset of 250M healthcare buyers? Virgin Pulse’s CEO Chris Michalak stops by to communicate about the value of that information, which he thinks will not only turbo-charge Virgin Pulse’s engagement premiums, but also deliver new strategies for the small business to provide as a “full-on navigation capability” for companies, designs, and wellbeing systems.

As Chris places it, Virgin Pulse has often been an “engagement company” but the addition of Welltok’s facts turns it into an “activation business.” As Virgin Pulse carries on to spouse up with digital well being level methods, deliver digital therapeutics into the fold, and develop-out most important care associations as a direct stream, the platform Chris describes begins to audio much more and a lot more like a navigation enterprise that competes with the likes of Accolade or Provided Wellness. Will Virgin Pulse a single-working day dip into key treatment themselves and increase their own digital treatment companies? Will they create their very own electronic therapeutics with knowledge derived from that rich Welltok database? We get into the ‘what’s next’ for the company as it integrates its newest acquisition and seeks to earn extra C-suite focus from employers searching for to greater regulate their employees’ entry to health care rewards.

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