Erin, we love your style at RSVP Live! Thanks for chatting with us. How do you approach dressing and style on a daily basis?
I do find it a little harder to “dress” up having Harry. Now it’s all about comfort – lifting buggies and running around after a little man means comfort is key. I think nowadays style can be comfortable too. Dresses and trainers, blazers and jeans can be glamorous but comfortable. I think nowadays fashion is based on looking good but feeling good too.
What is your go-to outfit that makes you feel confident?
I just love a blazer. I feel it can add a classy polished feel to any look – a dress and trainers, jeans and a plain t-shirt. I feel a blazer finishes off most outfits even if it’s just draped over the shoulders.
What are your top tips when it comes to shopping for your shape?
There is a fine line between sticking to your comfort zone and being able to show off the best shape to suit you. A belt on the highest part of your waist can of course cinch in a dress to show an hour glass figure. As women I feel we’re sometimes afraid to bring any attention to our mid waist but a perfectly placed belt can compliment a lady and make her feel fabulous. I think the right heel can also set off an outfit. Let’s say you go for a mid length dress, then I’d add a strappy heel to show off more of my foot for balance, it actually elongates the leg.
What are your favourite brands?
Well it’s no secret that I love me some Zara! My style is playful, feminine and sexy. I also love Never Fully Dressed, ASOS, H&M, River Island or high end brands like Zimmerman, Balmain & Louis Vuitton.
What’s the best fashion advice you ever received?
Don’t be afraid to step out of your comfort zone. You wear an outfit, and if you feel good it will radiate from you. For me seeing someone confident and feeling happy in an outfit is what fashion is all about. Fashion should be fun and make you feel good. Enjoy it.
What is a trend you can get behind for 2022?
I always gravitate towards prints and there are so many gorgeous bold ones this season. I especially love bright clashing prints.
What fashion trend do you detest?
This always makes me laugh. When something, let’s say Crocs and socks, appear on the style scene I’ll say to myself. ‘nah, never, I hate it’. Then after time the things I detest grow on me. Again once you see people enjoying fashion it starts having an appeal to me. So I never say never because life has shown me at some point I may try it.
We love your brand Imperfection by Erin, can you tell us what inspired you to create it?
The whole ethos for the brand is that it is our imperfections that make us unique. We pick ourselves apart and feel bad about ourselves over this quest to be perfect when there is no such thing. There is a little heart placed between the m and the p of the word Imperfection so it can also be read as I’m perfection, meaning we are perfect just the way we are. People who follow me know that I speak openly about my anxieties or things that I am self-conscious about. There are enough social media accounts out there that portray that everything in their life is perfect when this quite simply cannot be true. This can make the person scrolling feel bad about themselves and their own lives. Sure my page is glossy, but I balance it out with the warts and all look at my life.
What has been the biggest challenge you’ve overcoming working on Imperfection the brand?
Honestly, every day it feels like there is a new issue or obstacle to deal with. Delays, suppliers, etc, but the whole retail and the supply chain in general has so many issues at the moment. This has meant we have had to continuously adapt and then learn from it and move forward. I will always try to take something positive from challenges.
Can you tell us your favourite piece from your collection to date?
I guess I love it all. For me my housecoats and pyjamas were to help empower women. Every time they wore a piece of my collection I wanted them to feel self love and self worth. For me every time I wrapped myself in one of my pieces I knew I had the strength to face my deepest struggles. My first collection was called ‘love’ & ‘strength’. I just felt no matter how lost you might be in life a housecoat can make you feel better. Wrap yourself in love. My love for an ole housecoat goes back a long way!
From my jewellery collection it has to be the bamboo ring, it’s precious and significant to me. This was designed with the bamboo in mind. A bamboo can be bent but never be broken. I love the style of the ring but also the meaning behind it. Every time I wear it I find myself twisting it around my finger telling myself “I am strong”. I’m a big believer in positive thinking so this was where the idea of wearing your wellness came from.
What is your top tip for nailing summer daytime style?
I tend to adopt a fun and bright feel. I love sundresses and flats. Summer is all about colours a prints to me.
Read more: Style Insider: Plus size model Brenda Mang shares her fashion hacks and how to feel fabulous this summer
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